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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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3 Ways to Keep Your Pets Safe in a Hurricane

Preparing for a hurricane requires knowing how to keep everyone in your home safe--including your pets. Having an emergency plan for your pets as well as the people in your household will help you stay calm and safe if a hurricane happens in your area. Here are some tips for ...

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A Pre-Approval Checklist for First-Time Homeowners

Buying your first home can be stressful enough without worrying about whether your mortgage loan pre-approval is going to go through. That’s why it’s such a good idea to know the requirements before you narrow down your home search. Here are the top items your mortgage broker or lender will need in order ...

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Real Estate Market Trends in Northern Florida

Photo by Tumisu via Pixabay  The real estate market in Florida changes drastically. What may be true of one area will be completely different in another region of the city. There are many reasons for such drastic changes. Some of them include population shifts, how the economy is doing and what ...

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